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Luxury menswear retailer LUKE 1977, which is known for its contempory fashion twists on menswear is the latest high street fashion brand to set its sights on The Brewery Quarter in Cheltenham, taking space next door to the forth-coming Urban Outfitters.

Luke 800

The menswear brand which has two core lines Luke Sport and Luke the Technical Tailor will be a welcome addition to the High Street bringing its premium, cool, masculine designs for the gents of Cheltenham. The brand’s clothing has been worn by some of Britain’s most famous male fashionistas including Rio Ferdinand, Gareth Bale, Will Mellor and Stormzy.

Taking a 3,000sq ft unit, the new opening will create eight new jobs for fashion forward gents with a passion for menswear.

With ten stores across the UK in premium centres such as Birmingham’s Bullring, Manchester’s Arndale Centre and Westfield in London, this site will be one of the brand’s only planned opening for 2018.

Nikki Kontarines, Asset Manager for Martin Commercial Properties, which manages the scheme said: “This letting continues our keen focus on bringing desirable and successful brands to Cheltenham’s High Street. LUKE 1977 has established stores across the country and helps to diversify the fashion mix within the town. Positioned alongside Urban Outfitters and with Monty Smith’s and Superdry nearby, we are really establishing a prime fashion pitch in this area of Cheltenham”.

Rob Clarke for LUKE 1977 said: “We’re extremely excited to confirm plans for our Cheltenham store. The town has a superb retail heritage with many great brands already having representation. The Brewery Quarter is the perfect location for us offering a prominent High Street presence in a popular, established scheme. We look forward to quickly making our mark on the Cheltenham High Street, bringing our unrivalled menswear offering to the town centre.”

To find out more about LUKE 1977 and to shop the collection before they arrive head to luke1977.com